Lose 20-30 Pounds in 20 Weeks Without Restrictive Dieting or Living in the Gym
A real-life weight loss system for busy dads with demanding careers who are tired of starting over every few months....or years!
This is for Busy Dads Who've Tried "Being Good" Before
- You’re in your 40s or 50s, have a demanding career, and a family that needs you present.
- You’ve lost weight before… and gained it back when life got busy.
- You’re around 220–280+ lbs and want to drop 20–50 lbs without starving yourself.
- You’re tired of cutting carbs, tracking every calorie, or trying to live in the gym.
- You don’t want another “plan” to follow for 6 weeks. You want a system that actually works when work, kids, and real life show up.
This isn’t a beginner’s “maybe one day” fantasy. It’s built for guys who’ve already tried to fix this and are ready to do it properly.
The Problem Isn't Your Discipline. It's the System You Were Given.
Most dads I work with are working far harder than they need to… for far less progress than they deserve.
You’ve cleaned things up before. You’ve tried programs. You’ve gone back to the gym. You’ve seen the scale move.
Then:
- Work ramps up
- Kids’ schedules explode
- Sleep drops
- Meals get more chaotic
And slowly the structure collapses. Weight creeps back. You feel like you’re always “starting over.”
The truth:
Effort cannot fix a broken system.
Most weight loss plans are built to work temporarily, not sustainably, once real life shows up. They rely on:
- More rules
- More restriction
- More willpower
Your body doesn’t respond to force. It responds to signals: food, stress, sleep, routine.
If you’ve felt stuck, it’s not because you don’t care or you’re not trying hard enough.
You were handed a plan, not a system.
Fit20 exists to fix that.
Introducing Fit20: A 20-Week Weight Loss System Built for Real Dads & Real Life
Fit20 is my 20-week coaching program for busy dads who want to lose 20–30 pounds and finally stop the cycle of dieting, regaining, and starting over.
It combines:
- A simple, food-first eating system
- Small, sustainable habit changes
- Weekly coaching and accountability
- A private community of guys on the same path
No starvation. No “never eat carbs again.” No 6-days-a-week in the gym.
Just a clear, proven path that works with your schedule, your appetite, and your biology.
What's Included In The Fit20 Program
ACCOUNTABILITY
Weekly Coaching
You’ll have 20 weeks of coaching calls with me, designed to keep you moving even when life gets messy.
This makes it easy to:
- Stay accountable without feeling policed
- Course-correct quickly when travel, stress, or family events throw you off
- Never feel like you’re doing this alone
Emotionally, this is the safety net most guys have never had. Instead of silently slipping back into old habits, you know there’s a session coming where we adjust and keep you moving.
DIRECTION
Nutrition Fundamentals Curriculum
You’ll get a 20-week curriculum that shows you:
- What to eat
- Why it works in your body
- How to make it simple as a busy dad
Each module comes with 2 weeks of small, simple action steps.
This makes it easy to:
- Implement small changes that add up over time
- Stop guessing and Googling “what should I eat?”
- Build a way of eating you can actually live with
Instead of second-guessing every choice, you follow a proven path that fits your life instead of fighting it. That alone removes a huge amount of stress and decision fatigue.
SUPPORT & INSPIRATION
Chef's Circle Community
You’ll join a small private online community of guys just like you.
Inside, you get:
- Daily access to me for questions and support
- Inspiration from other dads who are winning
- A place to share the hard days and the small wins with people who actually get it
Community is the foundation for long-term success. Weight loss is a marathon, not a 30-day sprint. This is where you build the kind of support that keeps you going months and years from now.
THERE IS HOPE
What Life Looks Like After 20 WeeksÂ
By the end of Fit20 You can expect to:
- Be 20–30 pounds lighter, with a clear path to keep going if you choose
- Have a default way of eating that feels normal, not like “being on a diet”
- Know exactly what to do when work gets crazy or routines get disrupted
- Have steadier energy for work, kids, and your own life
- Feel confident and comfortable in your own skin again
- Stress Free that you’re no longer one busy month away from losing all your progress
This isn’t about being perfect. It’s about finally having a system that holds up when real life shows up.
Yes, It Really Is Possible!
Fit20 has helped guys just like you lose weight without restriction.
APPLY NOWFit20Â Is NOT For You If...
- You want a quick fix without doing the work
- You’re looking for a crash diet or “drop 20 lbs in 20 days” challenge
- You’re not willing to make your health a priority over the next 20 weeks
Fit20Â Is For You If...
- You’re a busy dad with a demanding career and family life
- You’re done feeling stuck, confused, or exhausted
- You’ve tried other things but haven’t gotten lasting results
- You’re ready to follow a clear plan and be coached through it
NICE TO MEET YOU
I'm Chef Max, Certified Nutritionist
For years I lived the same pattern most of my clients describe.
I grew up active, played sports, and ate whatever I wanted. Then I started a family, opened a restaurant, and my schedule exploded. My weight crept up over 10–15 years until one day I stepped on the scale and I was nearly 300 pounds.
I tried EVERYTHING:Â Calorie counting -Â Weight Watchers -Â Keto -Â Juice fasts -Â Fasting -Â Different workout plans
Some of it worked temporarily. Most of it felt miserable. None of it lasted.
Eventually I realized: I didn’t have a discipline problem. I had a systems problem.
Once I stopped chasing diets and started learning how nutrition, stress, sleep, and lifestyle actually interact inside the body, everything changed. I’ve since lost 70 pounds and kept it off, and I’ve helped busy dads do the same.
Fit20 is the system I wish I had 10 years earlier.
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INVESTMENT & HOW TO GET STARTED!
Fit20 Weight Loss Program
Fit20 runs for 20 weeks.
You can join in one of two ways:
- $225/month for 5 months
- $1,000 paid in full (save a bit and commit up front)
Because this is a coaching-based program and I work closely with each group, spots are limited.
Fill out a short application. If it’s a good fit, I’ll follow up with next steps and your start date
GUARANTEED SUCCESS OR I'LL COACH YOU FOR FREE!
If you show up and complete the program, but don't lose 20 lbs, I'll coach you FREE until you do!